TECHNIQUES USED
Social media
Advertising campaigns
OBJECTIVES
- Strengthen communication and engagement with business owners, restaurateurs, and culinary industry professionals in Tijuana by promoting events, training sessions, certifications, guild initiatives, and member benefits to drive the growth, professionalization, and active participation of the region's restaurant industry.
RESULTS
- We increased the reach and awareness of activities, events, and programs tailored to the restaurant sector, driving greater engagement from business owners and industry professionals on social media. Additionally, we reinforced the organization's positioning as the leading voice of the culinary sector, boosting the visibility of its initiatives and generating stronger interest in the benefits and opportunities available to its members.
