TECHNIQUES USED
Social media
Advertising campaigns
OBJECTIVES
- Position Juan Pablo Zúñiga's personal brand as a real estate advisor by sharing valuable content to attract clients and investors.
RESULTS
- A content identity was created that set Juan Pablo Zúñiga's personal brand apart in the real estate sector, blending sales-driven content with an approachable, humorous, and dynamic communication style.
- Additionally, the ad campaigns generate leads interested in the promoted properties, driving new client acquisition.
